Colors of Mary Blair Postcard Museum of Tokyo Disney Small World Concept Art

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Seller: mousecollectiblesandmore ✉️ (3,993) 100%, Location: Orange, California, US, Ships to: US & many other countries, Item: 166635954084 Colors of Mary Blair Postcard Museum of Tokyo Disney Small World Concept Art. Museum of Contemporary Art (Tokyo, Japan) Postcard
  • Exhibit: Colors of Mary Blair
  • Artist: Mary Blair
  • Size: 3 7/8 in x 5 3/4 in
  • Art: "it's a small world" concept art
  • Release Date: 2009
This rare postcard features "it's a small world" concept art from Disney artist Mary Blair (1911-1978).  This postcard was released for the 2009 Colors of Mary Blair exhibit at the Museum of Contemporary Art Tokyo.  It shows two giraffes with crossed necks in front of a blue tree under a sun.  The art is an example of Mary Blair's masterful use of color styling and whimsy.

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"It's a Small World" is a water-based boat ride located in the Fantasyland area at various Disney theme parks worldwide, including Disneyland Park in Anaheim, California; Magic Kingdom at Walt Disney World Resort in Bay Lake, Florida; Tokyo Disneyland, Disneyland Paris; and Hong Kong Disneyland, with its inaugural version having premiered at the 1964 New York World's Fair before permanently moving to Disneyland.

The ride features over 300 audio-animatronic dolls in traditional costumes from cultures around the world, frolicking in a spirit of international unity, and singing the attraction's title song, which has a theme of global peace. According to Time.com, the Sherman Brothers' song "It's A Small World" is the most publicly performed song of all time. In recent years, the Small World attractions at the various Disney parks have been updated to include depictions of Disney characters, albeit in a design compatible with the original 1960s design of Mary Blair, alongside the original characters.

History

Fabricated at the Walt Disney Studios in Burbank as Children of the World, it was created by WED Enterprises, then shipped to the 1964 New York World's Fair's UNICEF pavilion, sponsored by Pepsi, where it featured at its entrance a kinetic sculpture, The Tower of the Four Winds, a 120-foot perpetually spinning mobile created by WED designer Rolly Crump. It was added to four attractions — Magic Skyway (Ford), Great Moments with Mr. Lincoln (Illinois), The Carousel of Progress (General Electric), and CircleVision 360 (Kodak)—already under development, which were used by Disney to sponsor, fund, and test concepts and develop ride systems and innovative entertainment intended to be moved and rebuilt at Disneyland after the World's Fair closed in 1966.

The Pepsi Board of Directors took so long to agree on what type of attraction to sponsor that then-board member and widow of past company president Alfred Steele, actress Joan Crawford, prevailed upon her longtime Hollywood friend Walt Disney to design such an attraction as would be suitable for Pepsi. Because of the short lead-time to design, create, and construct such an attraction, she insisted that the board of directors accept his proposal, seeing as he was already designing attractions for the state of Illinois, Ford, General Electric, and Kodak and knew Walt was the only one who could accomplish such a feat in the short time left until the fair was scheduled to open. The WED Enterprises company was given only 11 months to create and build the pavilion.

Mary Blair was responsible for the attraction's whimsical design and color styling. Blair had been an art director on several Disney animated features, including Cinderella, Alice In Wonderland, and Peter Pan. Like many Disneyland attractions, scenes and characters were designed by Marc Davis, while his wife, Alice Davis, designed the costumes for the dolls. Rolly Crump designed the toys and other supplemental figures on display. The animated dolls were designed and sculpted by Blaine Gibson. Walt was personally involved with Gibson's and Greg S. Marinello development of the dolls' facial design; each animated doll face is completely identical in shape.

Arrow Development was deeply involved in the design of the passenger-carrying boats and propulsion system of the attraction. Two patents that were filed by Arrow Development staff and assigned to The Walt Disney Company illustrate passenger boats and vehicle guidance systems with features very similar to those later utilized on the Disneyland installation of the attraction. The firm is credited with manufacturing the Disneyland installation.

Song

"Children of the World" was the working title of the attraction. Its tentative soundtrack, which can be heard on the album, featured the national anthems of each country represented throughout the ride all playing all at once, which resulted in disharmonic cacophony. Walt conducted a walk-through of the attraction scale model with his staff songwriters Robert B. Sherman and Richard M. Sherman, saying, "I need one song that can be easily translated into many languages and be played as a round." The Sherman brothers then wrote "It's a Small World (After All)" in the wake of the 1962 Cuban Missile Crisis, which influenced the song's message of peace and brotherhood. When they first presented it to Walt, they played it as a slow ballad. Walt requested something more cheerful, so they sped up the tempo and sang in counterpoint. Walt was so delighted with the final result that he renamed the attraction "It's a Small World" after the Sherman Brothers' song.

Robert J. Sherman, youngest son of Robert B. Sherman, has claimed that this song is the single most-performed and most-translated piece of music. In 2014, it was estimated that the song had played nearly 50 million times worldwide on the attractions alone, beating out the radio and TV estimates for "You've Lost That Lovin' Feelin'" and "Yesterday", which were believed to have been played at least eight and seven million times respectively.

A third verse celebrating the attraction's 50th anniversary was written and popularized, but not incorporated into the ride.

Global installations

The first incarnation of It's a Small World, which debuted at the 1964 New York World's Fair, was an afterthought and nearly did not happen. Ford and General Electric had engaged Disney early on to create their pavilions for the 1964 New York World's Fair. WED Enterprises had already long been at work developing a "dancing-doll" designed to reproduce human movement resulting in a crude early audio-animatronics fashioned as Abraham Lincoln when the State of Illinois approached Disney to create the Illinois Pavilion, representatives of the state instantly approved after being "introduced" to the robotic figurehead. A nine wide-screen CircleVision 360° exhibit for Kodak's pavilion was also being planned as an improvement over the existing Disneyland eleven 4:3 format screen Circarama (which later failed the installation deadline for opening) when Pepsi approached Disney with a plan to tribute UNICEF.

Disney seemed to be the showman to give us the package we want ... He's terrific. He's got his hands in more bowls than anyone I've ever seen, but he accomplishes what he sets out to do. — J.G. Mullaly, Ford's World's Fair program manager.

April 22, 1964 – opening day

"A salute to the children of the world, designed by Walt Disney, presents animated figures frolicking in miniature settings of many lands. Visitors are carried past the scenes in small boats. In an adjoining building Pepsi sponsors exhibits by the U.S. Committee for the United Nations Children's Fund. Above the pavilion rises the 120-foot Tower of the Four Winds, a fanciful creation of coloured shapes that dance and twist in the breeze." – 1965 Official Guide Book to the New York World's Fair

The attraction was incredibly successful. Ten million 60¢ and 95¢ tickets for children and adults, respectively, were collected in two half-year seasons and the proceeds were donated to UNICEF. While other attractions had lines out the doors, there seemed to always be a seat available aboard It's a Small World. Its high rider-per-hour capacity was recognized as a valuable innovation and was incorporated indirectly and directly into future attractions. Pirates of the Caribbean had been under construction at Disneyland as a subterranean walk-through. That design was scrapped as concrete was broken out so similar boats could sail past scenes which (because the original walk-through scene length was not shortened) were now different each voyage, another concept which forever influenced attraction design and popularity.

Disneyland

The boats enter the show building through a tunnel under the Small World clock and emerge from the attraction fifteen minutes later. The show building interior is larger than the façade. Voyagers see animatronic dolls in traditional local costumes singing "It's a Small World (After All)" together, each in their native language. Boats carry voyagers as they visit the regions of the world.

Other Disney park installations wind the flume around one large room, emphasizing its theme that the world is small and interconnected. Each installation may vary the countries which are represented and the order in which they appear. The boats are stored behind the facade and go in and out backstage in between the Spanish room.

Exterior

The Tower of the Four Winds was not relocated to Disneyland's It's a Small World after the New York World's Fair; in its place is an outdoor oval flume and boarding queue decorated with topiary backed by a large, flat facade with stylized cutout turrets, towers and minarets which are vaguely reminiscent of world landmarks (such as the Eiffel Tower and the Leaning Tower of Pisa). The facade was designed by Disney Imagineer Rolly Crump, who was inspired by Mary Blair's styling. Walt Disney asked Rolly to design a large 30-foot clock, a central feature of the exterior façade, with a smiling face that rocks back and forth to a ticking sound.

A parade of wooden dolls in native culture costumes dance out from doors at the base of the Small World clock to an instrumental toy soldier version of "It's a Small World (After All)" in preparation for each quarter-hour, reminiscent of a European automaton clock. As the last doll returns into the clock, the parade doors close and the large central pair of doors open to reveal two giant toy blocks – the large block displays stylized numerals of the hour, the small one displays the minutes, while large and small bells toll to count the hours and quarters.

The exterior has been subtly repainted over the years, first as all-white with a gold/silver trim (1966), then in various shades of blue (1977), then in pink and white with pastel accents (1992). Portions of the left side of the original façade were removed in 1991 to make room for the entrance to Mickey's Toontown. As of 2020, the facade is white with a gold trim as it was in 1966, except the original gold and silver paint of the clock, the smiling clock face, is now entirely gold leaf. The façade was repainted back to its original color scheme in 2002. The gardens around the building are decorated with topiary animals.

During the 2005–2006 holiday season, an elaborate multimedia presentation was projected on the outdoor façade which registered colored patterns matched to the façade each quarter-hour after dusk. Guests were encouraged to view the popular Remember... Dreams Come True fireworks presentation from the It's a Small World Mall and nearby parade viewing platform built for Light Magic (which had included a smoking area, now relocated under the Monorail track between the Matterhorn Bobsleds and Autopia) to decrease overwhelming crowds gathered for viewing the fireworks spectacular in Plaza and Main Street.

Other changes (1966-2008)

When the ride was moved to Disneyland in 1966, a scene representing Oceania was added to the ride, which was not included at the World's Fair due to time and budget constraints. At the same time, hello and goodbye rooms were added to the attraction, which have also seen several changes over the years. In the 1960s-70's there were stylized cutouts of flowers saying hello and goodbye in different languages, these were then changed to stylized rainbows with cutout butterflies in the 1980s-90's, before changing to nautical theme with stylized boats with different greetings at the turn of the millennium. When Bank of America sponsored the ride, there was also a message in the goodbye room that read: Wherever you go Around the World You're never far From Bank of America. The finale scene also received changes, as originally the color palette was white with colored pastels, such as pink, yellow, and light blue, and in the early 1980s this would be changed to a darker color palette of black, as well as purple and blue. There also used to be a large stylized sun at the end of the finale scene, which would be removed circa 1990 for unknown reasons. In addition, many other scenes also saw subtle changes through the years.

2008 refurbishment

Disneyland's "It's a Small World" was closed from January to November 2008 (closed and reopening in holiday version, skipping the summer season) to receive a major refurbishment. The building's structure was improved, permanent attachments created for the "It's a Small World Holiday" overlay, the water flume replaced and its propulsion upgraded to electric water jet turbines, and the attraction's aging fiberglass boats redesigned in durable plastic. The refurbishment added 29 new Disney characters, each in their native land in a similar manner to the Hong Kong Disneyland version. The refurbishment also restored the original white and pastel colors in the finale, as well as the farewell sun and tapestry, the latter of which hadn't been seen since the 1964-65 World's Fair.

Sylvania has agreed to a twelve-year sponsorship. In 2014, the sponsor logo at the attraction's entrance changed to that of Siemens, the parent company of Sylvania. The sponsorship ended its run after the 2017 Christmas season.

(Wikipedia)

  • Condition: New
  • Brand: Museum of Contemporary Art Tokyo
  • Artist: Mary Blair
  • Character/Story/Theme: it's a small world
  • Year: 2009
  • Size: 3 7/8 x 5 3/4 inches

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