1960 Israel BEVERAGE Poster MAGAZINE COVER Litho ADVERTISEMENT Hebrew LIGHT BEER

£90.26 £84.85 Buy It Now or Best Offer, £23.75 Shipping, 30-Day Returns, eBay Money Back Guarantee
Seller: judaica-bookstore ✉️ (2,805) 100%, Location: TEL AVIV, IL, Ships to: WORLDWIDE, Item: 285697689241 1960 Israel BEVERAGE Poster MAGAZINE COVER Litho ADVERTISEMENT Hebrew LIGHT BEER. DESCRIPTION : Here for sale is an ORIGINAL illustrated FULL PAGE poster- like large colored LITHOGRAPHIC ADVERTISEMENT which was attached as a back cover  ( Printed on verso ) to the 1960 issue of the women's JEWISH - ISRAELI - HEBREW magazine "LAISHA" ( To the WOMAN ) . Being a nice FULL PAGE size, Full color illustrated ADVERTISEMENT for the Israeli LIGHT BEER MALT BEVERAGE - Brand "PEP" by "ABIR" , The BEER manufactor which was extremely popular , Almost the "NATIONAL DRINK" , A few decades before being replaced by "COCA COLA". Both the manufactor ABIR as well as the PEP drink no lomger exist for quite a few decades. Unlike MOVIE or COOKING magazines which one tends to keep - The "LAISHA"  magazines , were only seldomly kept or bound and thus are quite RARE . The Hebrew written ILLUSTRATED MAGAZINE was published in TEL AVIV - ISRAEL in 1960 ( Dated ) . A fine Judaica collectible. Size of ADVERTISEMENT  9" x 13". Excellent printing quality .Printed on stock. Suitable for immediate framing. Very good condition .( Please watch the scan for a reliable AS IS scan ) Item will be sent  in a special protective rigid sealed packaging.  

AUTHENTICITY : This poster-like ADVERTISEMENT is fully guaranteed ORIGINAL from 1960 ( dated )  , It holds a life long GUARANTEE for its AUTHENTICITY and ORIGINALITY.

PAYMENTS : Payment methods accepted : Paypal & All credit cards .

SHIPPING : Shipp worldwide via registered airmail is $ 25 . Will be sent flat in a special protective packaging  .  Handling around 5-10 days after payment. 

The Jaffa orange (Arabic: ‏برتقال يافا), also known by their Arabic name, Shamouti orange, is an orange variety with few seeds and a tough skin that makes it particularly suitable for export. Developed by Arab farmers in the mid-19th century, the variety takes its name from the city of Jaffa where it was first produced for export.[1][2] The orange was the primary citrus export for the city. It is, along with the navel and bitter orange, one of three main varieties of the fruit grown in the Mediterranean, Southern Europe, and the Middle East. The Jaffa is also cultivated in Cyprus, Iraq, Israel, Palestine, Lebanon, Syria, Jordan and Turkey.[2][3] Contents 1 Characteristics 2 History 3 Legacy 4 See also 5 References 6 Bibliography 7 External links Characteristics Jaffa oranges, also known as shamouti, are practically seedless, with a flavour that has been described as "excellent" and "sweet and fine".[2][4][5] The two other main orange varieties cultivated in the region are the navel orange and the bitter orange; the latter is grown in Iran for its peel.[2] The Jaffa orange is distinguished by its oval shape and thick peel, which is deep orange in colour and normally very easy to remove from the fruit. Its tough skin makes it "especially suitable for export".[4][5] As it produces very little juice and has a tendency towards delayed bitterness, it is unsuitable for juice production, although it does store well.[5] These oranges are very cold-tolerant, allowing them to grow outside of the subtropical regions normally associated with growing oranges. Jaffa oranges are susceptible to Alternaria, a type of fungus, and are prone to alternate bearing.[citation needed] History 1841 map of Jaffa showing orange plantations Orange groves at Bir Salim Located at the crossroads between Africa, western Asia, and Europe, Palestine produced a number of commodities for export via imperial and global distribution networks throughout the late Turkish period (1200–1900 CE). Among these were Nabulsi soap, sugar, barley, oranges, and cotton. Though cotton left its mark throughout the region, the only commodity that remains a symbol of production in Palestine is the Jaffa orange. The Jaffa orange was a new variety developed by Arab farmers after emerging in the mid-19th century as a mutation on a tree of the 'Baladi' variety near the city of Jaffa.[1][2] While the sour orange (C. aurantium) was brought westward from China and India by local traders, who may have introduced it to Sicily and Spain, the Jaffa orange was developed from the sweet orange (C. sinensis) which was brought from China to the Mediterranean region by Portuguese explorer Vasco da Gama in 1498.[2] After the Crimean War (1853–56), the most important innovation in local agriculture was the rapid expansion of citrus cultivation.[4] Foremost among the varieties cultivated was the Jaffa (Shamouti) orange, and mention of it being exported to Europe first appears in British consular reports in the 1850s.[1][4] One factor cited in the growth of the export market was the development of steamships in the first half of the 19th century, which enabled the export of oranges to the European markets in days rather than weeks.[6] Another reason cited for the growth of the industry was the relative lack of European control over the cultivation of oranges compared to cotton, formerly a primary commodity crop of Palestine, but outpaced by the Jaffa orange.[7] Jaffa Orange brand from Sarona Exports grew from 200,000 oranges in 1845 to 38 million oranges by 1870.[6] The citrus plantations of this time were primarily owned by wealthy Palestinian merchants and notables, rather than small farmers, as the fruits required large capital investments with no yield for several years.[4][8] Fruits carrying the "Jaffa orange" label were first marketed by Sarona, a German Templer colony established in 1871.[citation needed] An 1872 account of Jaffa by a European traveller notes that "Surrounding Jaffa are the orange gardens for which it is justly extolled, and which are a considerable source of wealth to the owners. The annual value of fruits grown in Jaffa was said to be 10,000 pounds."[8] In the 1880s, an American grower, H.S. Sanford, tried to cultivate the Jaffa orange in Florida.[9] Crates of Jaffa oranges being ferried to a waiting freighter for export, circa 1930 The prosperity of the orange industry brought increased European interest and involvement in the development of Jaffa. In 1902, a study of the growth of the orange industry by Zionist officials outlined the different Palestinian owners and their primary export markets as England, Turkey, Egypt and Austria-Hungary. While the traditional Arabic cultivation methods were considered "primitive," an in-depth study of the financial expenditure involved reveals that they were ultimately more cost-efficient than the Zionist-European enterprises that followed them some two decades later.[8] The Zionists who immigrated to Palestine introduced the advanced cultivation methods that spurred the Jaffa orange industry. According to the Hope Simpson Enquiry of 1930, "The cultivation of the orange, introduced by the Arabs before the commencement of Jewish settlement, has developed to a very great extent in consequence of that settlement. There is no doubt that the pitch of perfection to which the technique of plantation and cultivation of the orange and grapefruit have been brought in Palestine is due to the scientific methods of the Jewish agriculturist."[10] Packing oranges in Petah Tikva, 1938 Partnerships in growing and exporting these oranges were an example of Arab-Jewish cooperation despite rising political tensions.[11] By the end of 1928, Jews had acquired 30,000 dunams of the regions 60,000 dunams of orange orchards. Whereas before World War I, the price of a dunam of land in a fruitful orange grove was 50-75 pounds sterling, by 1929, the same groves were selling for 150-200 pounds sterling.[12] In 1933, Jewish-owned orange production overtook Arab-owned orange production.[13] By 1939, Jewish-owned and Arab-owned orange orchards in Palestine covered 75,000 acres (300 km2), employed over 100,000 workers, and their produce was a primary export. During World War II (1939–1945) citrus-growing declined, and Arab-owned orange production overtook Jewish-owned production.[13] After the 1948 war, most of the Palestinian Arab-owned orange groves were taken over by the new Israeli state. The orange-growing industry was presented as a "pioneering Labor-movement project" which was "void of any Arab presence".[14] Legacy Jaffa oranges are harvested in the Israel and the Palestinian territories between November and March, with the marketing season beginning in September and extending through April. More than half the annual crop is exported, and Israel is the main provider of other citrus fruits to the European Union.[3] In the 1950s and 1960s, Jaffa oranges became emblems of the Israeli state. A general decline in the importance of agriculture to the Israeli economy, extreme limits on available water resources, and the reliance on migrant laborers have reduced productivity.[15] Overshadowed by manufacturing industries, such as diamonds and precision instruments, Israel nonetheless continues to export a large number of citrus fruits to Europe.[16] The Jaffa orange is also known for lending the city of Tel Aviv-Yafo the nickname "Big Orange".***** 120 Years of Citrus in Israel The History of the Citrus Industry The first mention in Hebrew Scriptures of the cultivation of citrus in the land of Israel is during the time of the Maccabees. There, the citron is mentioned as a fruit, which grows in the environs of Jaffa, and is used for religious rituals; in other words, it has been around for a long time. During Herod’s time, the province capital, Caesarea, became the cultivation area of the fruit. Following the Arab conquest in the 7th century, the Baladi, a small, round and bittersweet type of orange, was presumably the first variety of oranges to arrive to the area. In the documentation of the Crusades, between the 11th and 13th centuries, there are descriptions of large citrus orchards in the Jaffa and Caesarea areas. At the time of Napoleon’s invasion of the land of Israel (in 1799), Jaffa’s citrus orchards have been famous for the quality of their oranges. In a log belonging to a dispatch officer of the allied forces against Napoleon, it was found that this European Aristocrat Officer praised the quality of Jaffa oranges and noted how these fine fruits were served on the dining tables of Europe’s royalty. The transition, from a land cultivating citrus to a land exporting citrus, happened as a result of two relatively adjacent events: the appearance of the Shamouti orange (possibly a mutation of the Baladi fruit tree) in the 19th century, and the opening of the Suez canal, which was followed by a scheduled steamboats line between Port Said and Europe. The Shamouti was an instant success, and the cultivation areas grew in accordance. During the first quarter of the 19th century, about 500 acres of citrus orchards were planted. The First Citrus Orchard in Israel The first Jewish orchard was bought by Sir Moses Montefiori in 1855, in the Mikve Israel vicinity, in order to create workplaces for the Jews of the old settlement. In 1890, the Baron de Rothschild encouraged the settlers to plant orchards in the villages, starting with the village of Petah Tikva. In 1900, the Jewish population held nearly 500 acres of the 2500 acres of orchards in Israel. That year also saw the establishment of “Pardes”, the first cooperative of citrus growers, initiated by Shimon Rokach and Yehoshua Stampfer. Before the First World War, Israel had 7500 acres of orchards, 2500 of which were owned by Jews. Orchard cultivation became the main source of income for the Jewish settlers. But during the war, this export industry, whose main customer was Britain, encountered a crisis. The “Pardes” cooperative, which sold nearly 105 thousand cases of fruit in the 1914/15 season, did not sell one case during the war years. Following Israel’s annexation to the British Empire in 1918, the export of Shamouti to Britain was renewed. In a short while, the citrus industry held the biggest yield, causing a renewed surge in orchard planting. Most of the planting within the Jewish population was in the South Sharon area, in Herzliya, Raanana, Kfar Saba and Magdiel, by immigrants of the fourth immigration wave (Aliya), between 1924 and 1926. In the late 20’s, most planting took place around Netanya. A new surge of planting began in the early 50’s, following the fifth Aliya. Although the Shamouti was the main variety planted, it was decided to branch out to other types of fruit and plant Grapefruit, Clementine variety and Lemons, so as not to depend on one variety and one market. Between 1926 and 1936, the Jewish population had planted 35,000 acres of orchards. The citrus industry amounted to 75% of the Israeli export. The villages surrounding the orchards had developed into cities, while a fruit industry was set up to create jobs for 110 thousand people. This was at a time when the Jewish population amounted to no more than 500 thousand. In 1939, before World War II, the citrus industry (both in the Jewish and Arab population) had spread across 75,000 acres and became the main source of income for the Israeli economy. The war abruptly severed the Israeli citrus export markets. The British government came to Israel’s aid and established the Citrus Marketing Board in 1940, whose main goal was to help the Jewish and Arab citrus growers sustain their orchards until the war ended. When it did, the industry was in ruins. The irrigation systems were wrecked, the crop was low and the fruit was of bad quality. The European market, too, was ruined. Once again there was an accelerated rehabilitation period, until the 1947/48 season, when the citrus export returned to its pre-war standards. But then the Israeli War of Independence broke and the citrus field was once again at a crisis. In 1949 there were merely 32,000 acres of orchards, most of which were so neglected, they could bear no fruit. But the citrus industry was the first one, which, after the declaration of independence, could provide work for tens of thousands of discharged soldiers and new immigrants, healthy food for its inhabitants and foreign currency to the otherwise empty treasury of a young state. Every year, tens of thousands of acres were planted and in the early 70’s, the orchard areas amounted to 105,000 acres. Production reached 1.7 million pieces of fruit, out of which 1 million were marketed under the brand name Jaffa. Elaborate packing houses were built and methods of processing, developing and protecting the fruit were initiated. In Europe, the Jaffa brand name became synonymous with fruit quality and excellent taste. The citrus industry became Israel’s number one export industry, both in scope and in foreign currency income. Today, following the addition of many competitors to the market and harsh competitive conditions (distance from markets, trade agreements and so on), the industry’s size has been reduced and the citrus orchards areas in Israel has reached 62,000 acres, yielding 1 million tons of fruit, 85% of which is designated for export. **** Haaretz The Forgotten Story of the Original Jaffa Oranges For decades, a sign hid under layers of paint in a building on Jaffa's Salameh Street. Restorers recently unearthed the sign, and together with it some touching stories and forgotten facts about citriculture in Mandatory Palestine. Share in Facebook Share in Twitter Send in e-mailSend in e-mail Save Save article to reading list Zen Read Print article News coverage you can trust ONLY $1 FOR THE FIRST MONTH WHEN YOU BUY AN ANNUAL SUBSCRIPTION SUBSCRIBE Open gallery view Citrus packers. Moved from one orchard to the next, according to demand, erecting tents. Citrus packers. Moved from one orchard to the next, according to demand, erecting tents. Credit: Courtesy of the Albert family Ofer Aderet Ofer Aderet Get email notification for articles from Ofer Aderet Follow Jun 21, 2015 The writing was literally on the wall of the building at 6 Salameh Street, in Jaffa. Buried under layers of paint, it waited patiently for decades to be noticed. It survived a world war and a war of independence (or a Nakba – catastrophe – depending on its owners’ perspectives); watched in silence as the British, the Arabs and the Jews passed by; and concealed a small local story, which like many others of its kind was all but forgotten. Half a year ago, the writing, in the form of a sign, was uncovered by Shay Farkash, from Studio Tchelet, an art restoration and conservation firm. Farkash was summoned to a construction site where a large, luxury residential-and-business complex is going up, one of many currently cropping up all over Jaffa and south Tel Aviv – a project involving creation of 130 apartments, and the restoration of the facades of a few existing structures from Ottoman times, slated for historic preservation. The sign at 6 Salameh Street. Photo by Courtesy of Shay Farkash/Studio Tchelet Breaking news and analyses delivered to your inbox Email * Please enter a valid email address Sign Up Farkash, who specializes in preservation of frescoes and wall inscriptions, was called in to examine what was hiding below the surface of the walls, as he puts it. It didn’t take him long to find out. An inscription on one, beneath many coats of paint, read, in English, “Said Hajaj Oranges.” Not long before, by an interesting coincidence, a historical novel, “Ishmael’s Oranges,” revolving around the story of a family that lived at 6 Salameh Street, was published in Britain. The author, Claire Hajaj, 40, is the granddaughter of Said, whose name appears on the wall. Farkash contacted her through Facebook, and last month she accepted his invitation and visited the construction site to see the souvenir from her granddad. Taken together, Hajaj’s family research and materials collected by Farkash shed a fascinating light on the history of the building, which is due to become part of the new complex. The structure, which dates from the mid-19th century, was originally the home of the Murad family, of Armenian descent, one of whose members was the German vice consul in Palestine. After World War I, the owners changed hands, until eventually the Hajaj family – a large Jaffa clan that grew and marketed citrus fruit – acquired the property. There was once a grove next to the building, and a well inside the structure itself, which was apparently used as a packing house or as an office for the citriculture business. “People still remember the tire-repair shop that used to be here, but not the packing house for oranges, which operated here years before that,” Farkash said. “The inscription is a historical document that helps us strengthen the ties to the past and to the families that lived here and left. It helps restore the building’s soul.” He adds, “There are many forgotten structures in Jaffa – in some cases, people wanted them to be forgotten. But in the end, things are found and come back.” Citrus packers. Photo by Courtesy of the Albert family Said Hajaj and his family remained in Jaffa after Israel’s 1948 War of Independence. His son Mahmoud, Claire’s father, was born there in the 1940s. “My father was a boy when Israeli troops entered Jaffa with tanks and mortars,” she related. In the early 1960s, the family fell on hard times and emigrated to Britain. But even across the seas, the familial bond to the land continued to haunt the family. Mahmoud met a Jewish woman, Deanne Shapero, whose family had survived the pogroms in Russia decades earlier and moved to Britain. “My father’s family scattered across Europe and the Middle East,” Claire Hajaj says. “Like the Jews, they too looked for ground to build on and mourned their loss.” From its first buds on the campus of the University of Manchester in 1967, a love blossomed between Hajaj and Shapero. They married and raised a family. Breaking news and the best of Haaretz straight to your inbox Email * Please enter a valid email address Sign Up “I grew up in the knowledge that I am part of two heritages and have two strong identities,” Claire Hajaj says today. “On my mother’s side, I am the daughter of a solid Ashkenazi family, which supports Israel; on my father’s side I am the daughter of a proud Palestinian family.” Photo by Courtesy of Shay Farkash/Studio Tchelet Asked how she defines herself, she replies, “I don’t like definitions. I find odd the idea that one can inherit a religious belief. According to the Jewish religion, I am a Jew; in the Palestinian tradition, I am a Muslim Palestinian. I describe myself as a person who comes from the Levant.” She now lives in Lebanon, where her husband works for the United Nations children’s-aid organization UNICEF. ‘Two tribes’ The writing on the wall also evokes the story of Arab citriculture, which has been deleted from Israeli textbooks. “We were raised on the stories of Israeli citrus exports under the famous ‘Jaffa’ brand, but we know very little about the Arab citrus growers,” Farkash notes. Dr. Nahum Karlinsky, from Ben-Gurion University’s Research Institute for the Study of Israel and Zionism, has studied citrus growing in pre-state Palestine. “The citrus industry is perceived in the Israeli consciousness as an exclusively Zionist pioneering effort. In fact, the Palestinian-Arab citrus industry predated it, and for most of the period, until 1948, exceeded it in both physical area and quantity of exports,” Karlinsky and co-author Prof. Mustafa Kabha, from the Open University, wrote in an article recently published in the historical journal Zmanim. (Karlinsky has also published a book in English on the subject: “California Dreaming: Ideology, Society, and Technology in the Citrus Industry of Palestine, 1890-1939.”) Photo by Courtesy of Shay Farkash/Studio Tchelet In the last century, Jaffa was the center of the citrus industry in Palestine, and until 1948 the city was surrounded by groves. Tens of thousands of people, Arabs and Jews alike, earned their livelihood from this industry, directly or indirectly. The owners of the orchards were generally wealthy individuals. There were also workers, such as groups of packers who moved from one orchard to the next, according to demand, erected a tent, sat themselves down on the ground, and packed the oranges in crates. The growing of oranges for export had begun in Palestine in the mid-19th century, before the advent of the Zionist movement and before its first members arrived in the country, according to Kabha and Karlinsky. Arab entrepreneurs invested in the citrus groves and in the marketing of the produce in England and Europe. The two authors discovered that in 1933 the Arabs lost their primacy, in the wake of competition and large investments in the Jewish sector of the citrus industry. However, the situation was reversed again during World War II, at the end of which the total area of Arab-owned orchards exceeded that belonging to the Jews. In any event, the researchers note, during the Mandatory period (1920-1948), “the two national arenas of the citrus-growing industry – the Arab and the Jewish – maintained reciprocal relations that were equal, mutual and close over a long period.” Testimonies to this are the joint agricultural and citrus exhibitions in the 1920s, in which Palestinian and Jewish orchard owners showed their wares. Representatives or both groups also took part in competitions that offered prizes, such as packing contests. Photo by Courtesy of Shay Farkash/Studio Tchelet After 1948, this reality disappeared from the Israeli and Palestinian consciousness. In the nascent state, the citrus industry was presented as a pioneering Labor-movement project, “void of any Arab presence, economically prosperous and enveloped in the scent of oranges,” as the article in Zmanim puts it. Similarly, the role played in the local citrus industry by the German Templers, whom the British expelled from the country in World War II, is today consigned to oblivion. In January 1950, five leading figures of the citrus industry in Israel, who had had friendship and business ties with the major Arab citrus growers in the Mandate period, asked Foreign Minister Moshe Sharett to allow the return to Israel of four Arabs who had been members of the Palestine Citrus Board. Sharett rejected the request. He understood, he wrote, that the individuals in question were “among the moderates of the Arabs of the Land of Israel and offered personal testimony of their moderation by cooperating for years with their Jewish colleagues.” Nevertheless, he added, “What you are asking conflicts totally with the government’s declared policy on the question of returning the Arab refugees.” He concluded on a personal note: “As for myself, I would be interested to know whether it is not clear to you, too, that bringing back orchard owners means bringing back orchards, and whether you truly think that abandoned Arab orchards should be returned to their previous owners.” The marriage of Mahmoud Hajaj and Deanne Shapero also foundered, and ended in divorce. “The older I became,” their daughter, Claire, herself the mother of a small daughter, says, “the more resemblance I discovered between my two tribes – stories of loss, of scattered families and of new beginnings.” Referring to the war last summer in Gaza, she notes, “My daughter has to learn to live in peace with both sides of her heritage. I saw her in every image of a bleeding Palestinian child on a stretcher in a hospital, and in every Facebook post of Israeli parents who fled when the air-raid alarm went off.” Farkash cut the sign documenting her grandfather’s business out of the wall and framed it. In the future, those who want to know more about local history will probably find it on display in a museum. **** What Are Jaffa Oranges? Everything you need to know about the once-famous citrus fruit. By Bailey Fink Published on May 5, 2022 Share Tweet Pin Email Full Frame Shot Of Oranges At Market Stall PHOTO: GETTY IMAGES The Jaffa orange is best known for being one of Queen Elizabeth I's favorite snacks. So what makes the sweet fruit so special that it's fit for a queen? Here's everything you need to know about the vibrant gems that are Jaffa oranges. What Is a Jaffa Orange? A Jaffa orange, also called a Shamouti orange, is a citrus fruit that is grown in Jaffa, Israel, hence its name. It's a unique type of orange because of its sweet taste, deep orange color, and thick peel. The orange itself is oval shaped and is nearly seedless. The Jaffa orange dates back to the 19th century when it was traded during the Ottoman Empire's rule. Israel, which was part of Palestine at the time, was known for growing citrus fruits because of its moderate climate and fertile soil. They developed the Jaffa orange, which became a winner because it was easy to peel, almost seedless, and had a tough enough skin so that it could be exported worldwide. History of Jaffa Oranges Jaffa oranges have a history of ups and downs in the Middle East. In the late 19th century and early 20th century, they were the dominant orange, even making it to Queen Victoria's table. They become extremely popular in Europe and America where celebrities would pose with the special Jaffa oranges. The oranges even had a cake named after them, which is probably even more widely known, the Jaffa Cake. But over time, the orange became the center of political battles. During the War of Independence, many Arab farmers fled Palestine and the orange became a symbol of forced exodus. The Jaffa orange industry later deteriorated in Palestine but was thriving in the newly formed State of Israel. Cultivation of the Jaffa orange continued in Jaffa, but new varieties of oranges began gaining popularity. These oranges were easier to package and harvest, meaning the Jaffa orange fell by the wayside. Today, Jaffa, the Israeli company behind Jaffa oranges, still harvests the famed orange, but it's no longer their number one export — instead, they're known for the Orri, or mandarin. You can still find Jaffa oranges in the U.S., but they're not as popular as navel or Valencia oranges. What Do Jaffa Oranges Taste Like? Jaffa oranges are described as having a "sweet fine taste." Though they are similar to Valencia oranges, they have a much sweeter flavor. These oranges are slightly juicy, but not enough to produce quality orange juice. When Are Jaffa Oranges In Season? If you're able to find Jaffa oranges in stores, you should be able to find them all year round — especially if they're grown in the U.S., because they're harvested in the winter. They're in season between November and March, but because they're mostly imported from Israel, you can find true Jaffa oranges later into the spring months, sometimes until May. Where to Buy Jaffa Oranges Your best bet when looking for Jaffa oranges is to check your local grocery store. You may get lucky and find some because there are Jaffa oranges grown in the U.S., mostly in the West. However, Jaffa oranges aren't as popular in the U.S. as they are in other countries, like the U.K., where they're sold year-round in grocery stores. How to Store Jaffa Oranges Jaffa oranges can be stored for up to one week at room temperature. But to keep them fresh for longer, you can store them in the refrigerator. How to Use Jaffa Oranges Jaffa oranges are most commonly eaten out of hand, but you can also use them in most recipes that call for oranges. Try using Jaffa oranges in one of these citrusy recipes: Spinach Orange Salad Perfect Summer Fruit Salad Simple Orange Glaze Orange Banana Smoothie Related: 13 Types of Oranges You Should Know About 13 Decadent Chocolate and Orange Desserts 11 Outrageously Good Orange Cake Recipes More Orange Recipes Was this page helpful? **** The Rise and Fall of Israel’s Oranges The country’s iconic fruit is on the decline BY JANNA GUR DECEMBER 15, 2020 Original photo: Israel Government Press Office Jaffa oranges being loaded onto a ship, Ashdod, 1971ORIGINAL PHOTO: ISRAEL GOVERNMENT PRESS OFFICE In the summer of 1974, my parents and I spent two days on an army base near Vienna. Run by the Jewish Agency and heavily guarded by the Austrian military (in the wake of a recent terror attack), the base was used as a transit camp for Soviet Jews on their way to Israel, like my family. These 48 hours were full of unforgettable “firsts”: hearing Hebrew spoken, meeting Israelis, or seeing a plane with a Star of David on its tail. One such moment occurred at the end of our first dinner. The servers came out carrying large baskets and handed every one of us an orange with a tiny green sticker that read “Jaffa.” I have no memory of what it tasted like (not great, I imagine, as summer is not the citrus season, and the fruit must have spent months in cold storage), but it didn’t matter. As I put an orange segment in my mouth, I knew that I wasn’t just having my first taste of Israel, but was ingesting a Zionist symbol. The next day, on our El Al flight to Tel Aviv, female flight attendants wore bright orange skirts, orange striped tops, and funny orange colored hats. Someone explained to us that their unusual uniforms were an homage to Jaffa oranges. Oranges and other citrus made a big impression during my first year in Israel. I learned that Israeli autumn smells like tangerine peels and the short Israeli spring is scented with citrus blossom. I had my first taste of freshly squeezed orange juice that I bought at a market stall, and on a chilly December morning, took a stroll through a pardess (Hebrew for the orange grove). It had just stopped raining, the soil was muddy, and freshly showered trees, heavy with fruit, glistened under the wintry sun. I plucked an orange and ate it, and it was perfect. Many fruits that grow in Israel have interesting stories behind them, but none is as intimately woven in the fabric of local history as oranges. For Israelis, oranges are more than food, they are part of their identity and the stuff of their childhood memories; and yet if you ask an Israeli when she last ate an orange, she would probably shrug and admit it has been awhile. But I am getting ahead of myself. The first citrus that arrived in the region around the second century BCE was citron, and it was grown strictly for ritual purposes. Sour oranges arrived some 800 years later with Arab conquerors, but became pervasive in the 15th-16th centuries, when Portuguese merchants introduced sweet varieties to the Mediterranean region. This is why in Arabic oranges are called burtaqal. By the end of the 18th century, oranges and lemons grew in many locations around Palestine, and those that came from the ancient town of Jaffa were considered especially tasty. In the middle of the 19th century, a wealthy orange grower, Anton Ayub, noticed that on one of his trees grew curious looking fruit: large, oval shaped, with few seeds, and—most importantly—thick skins, which made them well suited for travel. He grafted the tree with other local varieties and called the new breed shamouti. An export firm owned by Templers, members of a German Christian society who settled in Palestine in the 19th century, was the first to use the brand name “Jaffa” in 1870. In a span of a few decades, Jaffa oranges achieved global fame and even made their way to Queen Victoria’s table. They started their journey in the ancient Jaffa port, initially in burlap sacks and later in wooden crates, with each fruit carefully wrapped in tissue paper to prevent spoilage. Jews and Arabs picking oranges together in Jaffa, 1910WIKIMEDIAPacking oranges in Petach Tikva, 1938WIKIMEDIAFirst use of the Jaffa brand, by the Templers-owned Sarona-Wilhelma export companyWIKIMEDIA The first Jewish-owned orange grove was purchased in 1855 by the legendary Jewish British philanthropist Moses Montefiore; Baron Edmond de Rothschild also encouraged and financed planting and purchasing of orange groves by Zionist settlers. On the eve of WWI, there were almost 7,500 acres of orange groves in Palestine, of which about a third were in Jewish hands. The years between the world wars were the golden years of the Jaffa brand. Successfully cultivated by both Jews and Arabs, citrus accounted for 75% of all exports from Palestine. An annual citrus exhibition, reported in local papers and endorsed by the authorities, celebrated the best of the local fruit and handed out generous prizes. As the prestige of the brand grew, fake Jaffas started to pop up around Europe. In September 1928, The Palestine Bulletin reported several occasions of orange frauds, one of them in a village in northern Scotland. “Upon entering a small village grocery store, my friend was attracted by the notice ‘Jaffa Oranges,’” wrote the reporter. “My friend who is well acquainted with our oranges, saw immediately that the round fruit were no Jaffas. He thereupon asked the saleswoman: ‘Are you sure that these are Jaffa oranges?’ ‘Quite sure,’ she replied, ‘these are our best oranges.’ In her vocabulary the very first quality oranges and Jaffas are apparently synonymous.” In the course of WWII and Israel’s War of Independence in 1948, the citrus industry fell into decline: Trade connections between Palestine and its export markets were severed, irrigation systems deteriorated, yields were low, and the quality was a far cry from its former glory. During the War of Independence, many Arab orange growers fled Palestine, and the Jaffa orange, formerly a symbol of Jewish-Arab collaboration, became in the eyes of the Palestinians a symbol of the forced exodus from their homeland. Meanwhile, in the newly founded State of Israel, there was a surge of citrus planting. By the early 1970s, citrus covered more than 100,000 acres, and about a million tons of Jaffas were exported annually. By that time, oranges evolved into one of the icons of the young Israeli society, celebrated in countless poems, stories, children songs, paintings, and films. School children were often drafted to help with the citrus picking. “We were made to believe that the future of Israeli agriculture lays in our hands,” recalled my husband, Ilan, who took part in several fruit-picking operations. “One bad orange will not just spoil the whole crate, but imperil our reputation as the best orange growers in the world.” Spells of winter frost that could damage the oranges made headlines, while news of droughts or floods in Spain, Israel’s biggest rival on the citrus market, were a cause for celebration. However, this success was short-lived. By the 1980s, oranges and other Israeli citrus experienced a series of blows, springing from fierce competition and restrictive trade agreements. The main citrus growing area is the densely populated coastal and Sharon plains, both in the center of Israel. As prices of real estate shot up, many farmers chose to sell their lands to developers. Others opted for the increasingly popular easy-peelers or tried their luck with pomegranates or avocados. Numbers published by the Israeli Citrus Growers Board tell the story. Only 42,000 tons of oranges were picked in the 2019/2020 season, as opposed to 180,000 tons of tangerines; a meager 2,000 tons of oranges were exported, as opposed to a whopping 97,500 tons of tangerines. More than half of the locally grown oranges are used for juice, making thin-skinned juicy Valencias more attractive to the market. When Israelis (and I suppose not just Israelis) crave a citrus snack, they easily peel a tangerine. Local tangerines are indeed fantastic, especially Or (aka Ori) variety, the current prince of the Jaffa brand. Oranges, on the other hand, are kind of labor intensive: You need a knife to peel them and some practice to get it right, plus they make your fingers sticky. Also, because freshly squeezed orange juice is sold in every grocery store, eating the actual fruit seems a little bit like eating the “raw material.” So when did you last eat an orange? And what was it like? Let me help you remember. Nachum Guttman, a celebrated Israeli painter and children writer, wrote the following (very) short story. It was published in a popular Israeli children weekly Davar Leyeladim. Translation is mine, with a few brief omissions. How to Eat an Orange Place an orange in your right hand, and cover it with your left. Rub it gently—the skin will turn shiny and your palms—smell them—the fragrance will make your chest swell. Now hold the orange with your fingertips and lift it against the sky. Caress it with your eyes. Its color dominates like the sun against the backdrop of blue. The fruit is whole, round, heavy. The tiny dense bumps on its surface glint and burst with life. Take a pocketknife and insert its pointy blade precisely where the North Pole should be. With your left hand, slowly turn the orange on its axis. Remove the cap; it releases easily, with a soft rustle, and reveals a little white tassel attached to it. The smell of the fruit arises as if a bottle of perfume has been broken … Now it is time to follow the meridians. Gently plunge the blade into the peel, but carefully, you don’t want to bruise the flesh. Let your fingertips sink into the soft pith and reveal the heart—protected and safeguarded just for you all summer. The rosy heart is wrapped in a soft white duvet, and it smiles like someone who is just awakening from a pleasant dream ... Go ahead, remove the blanket and let the heart rest heavy and translucent in your palm. But, wait, wait a second, don’t you find that the orange peels look like little golden boats, padded with white and waiting for the wind to carry them away? Now slowly split the fruit into segments. In each you will find tiny vials—dense and shiny, their elongated shapes resting snugly within, playful and juicy. So look around, see that all agree with you that the world is beautiful, and put the fruit in your mouth.[17][2]    ebay5922 206
  • Condition: Used
  • Condition: Very good condition . ( Please watch the scan for a reliable AS IS scan )
  • Country/Region of Manufacture: Israel

PicClick Insights - 1960 Israel BEVERAGE Poster MAGAZINE COVER Litho ADVERTISEMENT Hebrew LIGHT BEER PicClick Exclusive

  •  Popularity - 1 watcher, 0.0 new watchers per day, 46 days for sale on eBay. Normal amount watching. 0 sold, 1 available.
  •  Best Price -
  •  Seller - 2,805+ items sold. 0% negative feedback. Great seller with very good positive feedback and over 50 ratings.

People Also Loved PicClick Exclusive