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Item:114181987511The Local Entrepreneur -10 minute Marketeer- Tom Feltenstein -Nightingale Conant. Very Rare in the UK. 8 Audio CDs 1 DVD 1 Workbook (PDF) on CD 1 Bonus Audio CD Brilliant set for any restaurant, coffee shop, takeaway business and any other business come to think of it. Tom is the founder of McDonalds, Ray Kroc's, protege. CD1: The Six Power Principles of Neighborhood Marketing 1. Living in an exciting, but confusing time 2. Defining 10-minute marketing 3. Power principle #1: Optimization of products and services to consumers' needs and desires 4. Power principle #2: Relying on the sales building power of employees 5. Your front line is your bottom line 6. Power principle #3: Capture and use crucial data about customers 7. Power principle #4: Creation and maximization of merchandise zones 8. Power principle #5: Focus on the neighborhood as your primary marketplace 9. Power principle #6: Complement mass media advertising rather than relying solely on it 10. The seven fundamental truths of marketing CD2: The New Science of Getting More Sales than You Ever Imagined 1. Everything is local!: examples of Neighborhood Marketing 2. Lessons from Ray Kroc 3. Mass media advertising is dead 4. Focus, specialization, and consistency 5. The power of awesome hospitality 6. Your number one job 7. 4 core questions to ask when interviewing 8. The cost of bad recruiting and hiring 9. The most important position in your organization 10. Inspired results 11. The four ways to increase sales 12. Radius marketing CD3: Creating the Most Powerful Marketing Machine - Insider Secrets to Building Your Team, Promoting Your Product or Service 1. Your front line is your bottom line 2. The hospitality revolution 3. The power of your headline 4. Crucial neighborhood marketing tactics 5. Merchandising the zone 6. Surprise and delight 7. Developing your promotional message 8. Bundling 9. The secret to any successful tactical promotion 10. Discount your product without discounting your image CD4: The 7 Steps to Building a Killer Neighborhood Marketing Plan 1. A word of warning 2. Step 1: Gathering data 3. No excuses! 4. Step 2: Analyze and survey your customers 5. Step 3: Setting realistic, motivating goals and objectives 6. Analyzing and prioritizing your strengths and weaknesses 7. The SMAART system of goal setting 8. Step 4: Develop your strategy 9. Step 5: Implement the plan; Step 6: Track the plan - what's your ROI? 10. Step 7: Evaluation 11. Lieutenant Mack CD5: Power Marketing Secrets of the Masters: How to Be Successful for a Long, Long Time 1. The power of four walls branding and who's using it 2. New converts to the truth 3. The success of Costco with neighborhood marketing 4. Attempting to replicate Costco's success 5. The powerful journey of transformation, life at its best! 6. Where the rubber meets the road: commitment, trust, assessments 7. Mastering speech acts 8. Be remarkable CD6: Who's Packing Your Parachute? 1. The man who sold hotdogs 2. Recruiting new employees and managing turnover 3. The payoff for great hospitality and great recruiting 4. Standards - the foundation of business growth 5. Examples of awesome hospitality 6. Groom or broom? 7. Some light moments from the airline industry 8. Whose parachute should you be packing? 9. Keeping your internal customers happy CD7: Marketing Tactics for Your Existing Customers 1. An extraordinary experience to begin 2. Understanding the value of one current customer 3. What is a successful loyalty program? 4. The difference between loyalty and frequency 5. How to build customer relationships 6. Optimizing your best promotional medium through four marketing tools inside your four walls/merchandising the zones 7. Diversity marketing 8. Some cautions with diversity marketing 9. The 18 immutable laws of advertising: 1-8 10. The 18 immutable laws of advertising: 9-18 CD8: Uncommon Wisdom 1. Wisdom - the application of knowledge 2. A turning point 3. An important question 4. No "coach" thinking 5. Present-moment awareness 6. "Every day in your life is a special occasion" 7. Lessons from the Special Olympics 8. The cornerstone of uncommon relationships 9. Stepping into your own power Bonus CD: The 16 Commandments of Marketing 1. Introduction 2. Commandments 1-7 3. Commandments 8-16
Condition:New
Features:Collection/Box Set
Subjects:Business, Economics & Industry
Format:Audio CD
Run Time:Unknown
Length:Unabridged
Topic:Sales & Marketing
Book Series:Business Growth
Country/Region of Manufacture:United Kingdom
Narrator:Tom Feltenstein
Language:English
Publication Year:Unknown
Book Title:The Local Entrepreneur -10 minute Marketeer
Intended Audience:Adults
Author:Tom Feltenstein
Narrative Type:Non-Fiction
Publisher:Nightingale Conant
Genre:Business, Economics & Industry
Type:Audiobook
ISBN:081759256108
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Popularity - 2 watchers, 0.0 new watchers per day, 1,448 days for sale on eBay. Good amount watching. 0 sold, 1 available.
Popularity - The Local Entrepreneur -10 minute Marketeer- Tom Feltenstein -Nightingale Conant
2 watchers, 0.0 new watchers per day, 1,448 days for sale on eBay. Good amount watching. 0 sold, 1 available.
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Price - The Local Entrepreneur -10 minute Marketeer- Tom Feltenstein -Nightingale Conant
Seller - 163+ items sold. 0% negative feedback. Great seller with very good positive feedback and over 50 ratings.
Seller - The Local Entrepreneur -10 minute Marketeer- Tom Feltenstein -Nightingale Conant
163+ items sold. 0% negative feedback. Great seller with very good positive feedback and over 50 ratings.