How to Talk about Data: Build your data fluency by Martin Eppler Paperback Book

Unsold See similar items £22.37 Buy It Now, FREE Shipping, 30-Day Returns, eBay Money Back Guarantee
Seller: the_nile ✉️ (1,209,717) 98.2%, Location: Melbourne, AU, Ships to: WORLDWIDE, Item: 155950755126 How to Talk about Data: Build your data fluency by Martin Eppler Paperback Book. The Nile on eBay  

How to Talk about Data: Build your data fluency

by Martin Eppler, Fabienne Bünzli

Data literacy is one of the key skills that companies are looking for but it's a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

FORMAT Paperback CONDITION Brand New

Publisher Description

Data literacy is one of the key skills that companies are looking for but it's a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

Back Cover

Data literacy or data fluency is a key skill for the future. If you're data illiterate, you might: shy away from anything to do with data feel uncomfortable talking to data analysts be unable to critically question data-based findings have anxiety when writing a report or giving a presentation involving data More importantly, a lack of data literacy can impact your work and organisation, leading to misunderstandings, poor decision making, and ineffective strategy. How to Talk about Data will demystify data analytics, so you understand how data works, how to analyse data, and how to interpret results. With a visual and practical approach, you'll discover The Five Magic Ingredients of Data Storytelling and The Data Storytelling Canvas so you'll build your data skills and knowledge, and feel more confident in discussing data and presenting information with others.

Author Biography

Martin J. Eppler, PhD, is a chaired professor of communications management at St. Gallen University, one of Europe's top 10 business schools, where he is the director of a global MBA program. He is the author of 22 books, including the getabstract international business book of the year winner "Meet up!" (Cambridge University Press). He is a 10 times "MBA course of the year" winner and received numerous best paper awards for his research on communication issues in management. His research has been featured in The Guardian, Businessweek, the Harvard Business Review, Inc. magazine, the MIT Technology Review. He is an advisor to organizations such as the European Central Bank, the United Nations, IATA, Tawuniya, Porsche, Swiss Re, or Nike. He has been a guest professor at Georgiatech in the US, Cambridge University in the UK, Simon Fraser University in Canada, Aalto University in Finland, and CUFE in China, as well as Pacifico in Peru. For the last 15 years, he has been editor of Europe's largest and longest running change management journal ZOE (part of Handelsblatt). Fabienne Bünzli, PhD, is a lecturer and project manager at the University of St. Gallen where she conducts research on persuasive communication . Her research has been published journals such as the Journal of Nonprofit Management & Leadership, Journalism, or the Journal of Philanthropy and Marketing. Her work has been recognized with the Best Paper Award of the Swiss Association of Communication and Media Research in 2018. Prior to her academic career, she has worked as a public relations and communications specialist.

Table of Contents

PART I: The Manager as Data User: Making Sense of Data 1. Overcoming Analytics Anxiety 2. Making sense of statistics: Achieving a global view of data 3. Predicting outcomes: Modelling the world with data 4. Understanding relationships: Probing for the when, how, and why 5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like) PART II: The Manager as Data Facilitator: Conveying Data-based Insights 6. The Five Magic Ingredients of Data Storytelling 7. The Data Storytelling Canvas 8. How to visually DESIGN your Data: A Manager's Chart Guide 9. How to Work with Software in front of others 10. Effective Analytics Q & A Sessions PART III: The Manager as Collaboration Partner: Making Analytics Work 11. A Typology of common cooperation challenges in Analytics 12. A Recipe for Better Analytics Collaboration Conclusion: Future proof Analytics

Review

"Technology requires human communication to make data impactful. The insights of this book show how to bring data to the people." Christoph Keller, CEO IBM Switzerland   "A clear, concise guide for business leaders on how to make sense of data, intelligently explore or question findings, and not get bamboozled by experts." Dave Gray, founder, XPLANE, and author of The Connected Company and of Gamestorming .   "This powerful book shows how managers can better understand and communicate data and analytics to seize business opportunities and increase competitiveness in an increasingly data driven world." Dr. Andreas Schönenberger, CEO Sanitas and former CEO of Google Switzerland   "This book is your best investment to continuously grow your data mastery. Realistic use cases are combined with meticulously selected tools. Powerful." Valérie Saintot, Division Head, European Central Bank   "No matter what industry you're in, you're in a data industry. And this is the guide to get more value out of your data." Dr. Thomas Wellauer, Chairman of the Board of the Swiss Stock Exchange, SIX Group "Great entrepreneurs and innovators are also great storytellers, and data has the power to either bring the narrative to life or kill it by boring, excluding or confusing your audience.  How To Talk About Data builds much-needed bridges over common traps we can all fall into." Dr. Sarah Lubik, Director of Entrepreneurship, Simon Fraser University, multiple board member, founder, executive director of the Chang Institute for Entrepreneurship (Vancouver), elected as innovation leader by the Canadian government   "The beauty of the book How To Talk About Data is putting communication at the center, enabling us to have better data and analytics conversations. It's revealing the often unforeseen efforts and invisible barriers to truly becoming a data-led organization and gives actionable advice how to address this for sustainable change." Bianca Scheffler, Head of Data Culture & Innovation, Swiss ReManagement Ltd.   "An indispensable handbook for everyone leading authentic and inclusive conversations about data analytics." Benjamin Wiederkehr, founder, partner, and Managing Director of Interactive Things Inc., Colorado, USA   "An efficient refresher on how to communicate through data and on which mistakes to avoid and an effective tool for any manager looking to up their data literacy game." Christian Koblmiller-Kampmueller, Chief Data Officer, International Committee of the Red Cross

Review Text

"Technology requires human communication to make data impactful. The insights of this book show how to bring data to the people." Christoph Keller, CEO IBM Switzerland "A clear, concise guide for business leaders on how to make sense of data, intelligently explore or question findings, and not get bamboozled by experts." Dave Gray, founder, XPLANE, and author of The Connected Company and of Gamestorming . "This powerful book shows how managers can better understand and communicate data and analytics to seize business opportunities and increase competitiveness in an increasingly data driven world." Dr. Andreas Sch

Details ISBN1292421193 Author Fabienne Bünzli Year 2022 ISBN-10 1292421193 ISBN-13 9781292421193 Format Paperback Imprint FT Publishing International Place of Publication Harlow Country of Publication United Kingdom Publisher Pearson Education Limited Pages 272 AU Release Date 2022-06-16 NZ Release Date 2022-06-16 Publication Date 2022-06-16 UK Release Date 2022-06-16 Birth 1954 Affiliation Massachusetts Institute Of Technology Position Author Qualifications Ph.D. DEWEY 658.00285 Audience Professional & Vocational

We've got this

At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!


TheNile_Item_ID:135451184;
  • Condition: New
  • Format: Paperback
  • ISBN-13: 9781292421193
  • Author: Martin Eppler, Fabienne Bnzli
  • Book Title: How to Talk about Data: Build your data fluency

PicClick Insights - How to Talk about Data: Build your data fluency by Martin Eppler Paperback Book PicClick Exclusive

  •  Popularity - 0 watchers, 0.0 new watchers per day, 92 days for sale on eBay. 0 sold, 4 available.
  •  Best Price -
  •  Seller - 1,209,717+ items sold. 1.8% negative feedback. Great seller with very good positive feedback and over 50 ratings.

People Also Loved PicClick Exclusive